Herb Kelleher‘s, the iconic co-founder and long time CEO of Southwest Airlines, thoughts on profitability. He shared this with Guy Raz on his “How I built this” podcast.
If we have 4% of the market and are being profitable, that is better than having 90% of the market and being unprofitable.
The entire podcast for your listening pleasure is at https://www.npr.org/2019/01/04/682174446/remembering-herb-kelleher
Herb passed away on Jan 3, 2019. RIP Herb.
