How not to design a website

Etrade is one of the largest stock trading service providers in the US. One would think they want to make it easy for their customers to trade. Guess not :). I recently logged in to check on my account and place an order. Capital One recently sold their stock trading portfolio to Etrade (why???), so I didn’t get a chance to get oriented with the etrade interface…

So I logged in and was presented a good overview of the account.

Good so far.. I want to place a trade. what do I click?.. let me try the detailed account view

Hmm.. no luck.. How about the orders menu? That sounds like a place where one can place a trade

Nope.. that doesn’t even remotely look like a place I can place an order..

I am amazed at how companies get away with this..