What happens when a private equity company buys one of your favorite tools? Prices go up 50% :-). At the same time, the cost of running this business has gone down (other than people cost) considering you can get faster, bigger infrastructure at the same or lower cost. Am using the public pricing of the big cloud providers (Amazon, Microsoft, Google) as reference. (https://www.isi.edu/~calvin/ec2.htm)
In the market for something that is as effective as lastpass and doesn’t cost as much.