Culture eats strategy for breakfast

Interesting article on Arstechnica ( about an internal memo from Blue Origin. The memo is about the discussion and feedback from senior leadership at Blue Origin on a report put together by an external consulting company on challenges facing Blue Origin.

Bezos is famous for growing Amazon into a behemoth by focusing on principals like Customer Obsession, Hire and Develop the best, Frugality… .

Wonder why he did not implement the same tried and tested playbook at Blue Origin.

My take, it is as important to have a team that can execute on your vision as it is to have a vision.

Culture eats strategy for breakfast ¯\_(ツ)_/¯