Some interesting metrics on the attention span of consumers before they make a decision to spend more time on the content or not.
Shared by Lulu Cheng in a conversation with Shane Parrish
And then in terms of text, because one of the ways that people get to know you is through your writing, I don’t know about seconds, but it’s like the first paragraph. For an email, it’s the subject line. For a tweet, it’s the first line, first sentence, the hook. So the opportunity, the surface area of the opportunity we have to latch on, is getting more and more fine, which means that the hook that we need to use has to get more and more sharp.
- Writing : First Paragraph
- Email: Subject Line
- Tweet : First Line
- Video : First 30 seconds


