> ## Content Index
> Fetch the complete content index at: https://kudithipudi.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Overheard : Product Positioning
- URL: https://kudithipudi.org/overheard-product-positioning/
- Published: 2025-03-20T18:32:25.000Z
- Updated: 2025-03-20T18:32:25.000Z
- Description: Doug Leone responding to Patrick O’shaughnessy in a podcast conversation, on how to think/position a product Simplicity, crystal clearness, something a mere mortal can understand. If...
- Author: admin
- Tags: Management, OverHeard, philosophy, Technology, #wp, #wp-post, #Import 2026-08-23 02:32

[Doug Leone](https://en.wikipedia.org/wiki/Douglas%5FLeone?ref=kudithipudi.org) responding to [Patrick O’shaughnessy](https://www.rbcgam.com/en/ca/profile/patrick-oshaughnessy/detail?ref=kudithipudi.org) in a [podcast conversation](https://joincolossus.com/episode/leone-clear-and-simple/?ref=kudithipudi.org), on how to think/position a product

> **Simplicity**, **crystal clearness**, **something a mere mortal can understand**. If you can describe it and you can understand it you’re out to lunch. **Singularity of purpose**. When I go to the store, I buy a pencil because I want to write.