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# Overheard : India 1-2-3
- URL: https://kudithipudi.org/overheard-on-india-as-a-market/
- Published: 2024-11-22T20:30:47.000Z
- Updated: 2024-11-22T21:47:21.000Z
- Description: Great discussion between Jim O’Shaughnessy and Sajith Pai on the India as a market in the Infinite Loops Podcast. Sajith did a great job describing India...
- Author: admin
- Tags: business, Management, OverHeard, #wp, #wp-post, #Import 2026-08-23 02:32

Great discussion between [Jim O’Shaughnessy](https://en.wikipedia.org/wiki/James%5FO%27Shaughnessy%5F%28investor%29?ref=kudithipudi.org) and [Sajith Pai](https://sajithpai.com/?ref=kudithipudi.org) on the India as a market in the [Infinite Loops Podcast](https://www.youtube.com/watch?v=pzKJESU8w0E&ref=kudithipudi.org). Sajith did a great job describing India as a combination of three markets and not a monolithic market of 1.5 billion people.

> India is not a 1.5-billion-person market that many Westerners believe. Instead, it’s three distinct “countries” hiding in plain sight. **There’s India One: 120 million affluent**, English-speaking urbanites (think the population of Germany) who love their iPhones and Starbucks. **Then comes India Two: 300 million aspiring middle-class** citizens who inhabit the digital economy but not yet the consumption economy. Finally, there’s **India Three: a massive population** with a similar demographic profile to Sub-Saharan Africa, that’s still waiting for its invitation to join India’s bright future.

Highly recommend checking out the podcast and this [report](https://www.indusvalleyreport.com/?ref=kudithipudi.org) (on Indus Valley – a play on words comparing the market in India to the tech market in Silicon valley) that Sajith and team put together.