> ## Content Index
> Fetch the complete content index at: https://kudithipudi.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# How not to design a website
- URL: https://kudithipudi.org/how-not-to-design-a-website/
- Published: 2019-01-07T03:49:05.000Z
- Updated: 2019-01-07T03:49:05.000Z
- Description: Etrade is one of the largest stock trading service providers in the US. One would think they want to make it easy for their customers to...
- Author: admin
- Tags: Rantings, bad, etrade, ui, ux, #wp, #wp-post, #Import 2026-08-23 02:32

[Etrade ](https://www.etrade.com/?ref=kudithipudi.org)is one of the largest stock trading service providers in the US. One would think they want to make it easy for their customers to trade. Guess not :). I recently logged in to check on my account and place an order. Capital One recently sold their stock trading portfolio to Etrade (why???), so I didn’t get a chance to get oriented with the etrade interface…

So I logged in and was presented a good overview of the account.

![](https://kudithipudi.org/wp-content/uploads/2019/01/etrade_ux.jpg)

Good so far.. I want to place a trade. what do I click?.. let me try the detailed account view

![](https://kudithipudi.org/wp-content/uploads/2019/01/etrade_ux_2.jpg)

Hmm.. no luck.. How about the orders menu? That sounds like a place where one can place a trade

![](https://kudithipudi.org/wp-content/uploads/2019/01/etrade_ux_3.jpg)

Nope.. that doesn’t even remotely look like a place I can place an order..

I am amazed at how companies get away with this..