Archive for the ‘Rantings’ Category

Microsoft’s confusing online strategy

Wednesday, October 28th, 2009

First there was msn.com, Microsoft’s first attempt to become a major online player. Users were told that this would become the one portal that they would need to go to for all their needs. At that time, it was a competition to portals like Netscape and AOL.

Then came along live.com..Microsoft’t second attempt to bring all it’s on-line properties into one place. And live had(s) some really good features (skydrive, sync, spaces). Esp the revamped hotmail, now called live mail. Life was good right..

No..Microsoft then decides to spend a couple hundred million dollars to launch and promote Bing, it’s new search engine.

So you might be wondering, where is the confusion!! msn.com is for content, live.com is for services and bing.com is the search engine. Makes sense right?? Well, for some reason, Microsoft decides to redirect anyone going to live.com (the site that was once promoted as the only home page you ever need to visit) to the bing site. What about average Joe, that just wants to get to his e-mail and goes to live.com? Well, he gets redirected to bing. And can he at least get a link to his old mail services from the bing home page? NO!! One would think that is common sense, but then I am not smarter than the marketing/product folks at Microsoft :) . Or is this just a clever way to drive more traffic to bing to increase it’s exposure? I think that is the case. Take a look at the web ranking from Alexa, comparing bing to live.com and msn.com

Now, if you dig deeper into the clickstream data for bing.com (http://www.alexa.com/siteinfo/bing.com#clickstream), you will see that roughly 70% of the traffic originating from live.com is going back to live.com (p.s. : This is a back of the napkin calculation :) ).

Let’s compare that to the all knowing Google God’s way of doing things? If you go to Google.com and click on More at the top you can see links to all the services Google offers. And if you do the same thing on Bing.com, you don’t get the big picture of what Microsoft can offer..

All I am asking Microsoft is to put a link to http://home.live.com (the home page for all live services) on Bing.

Also, it would help Microsoft to start backing up all those millions of dollars in ad money with real content in it’s search engine. I used “kudithipudi” (yes.. I am pretty selfish ;) ) as a search term in the major search engines and here is the ranking by the number of results

New job proposition..

Tuesday, September 22nd, 2009

I got the following offer via (spam) e-mail :) . Am seriously contemplating it..

MisCommunication

Friday, July 24th, 2009

Another picture from a chain mail :) . My friend, Shashi, forwarded this via e-mail. Sarcastic look into communications in the corporate world. Not sure which publication this is from, so apologies in advance if this looks like palgarism. Click on the image to view a larger and legible image.

You know the city is hurting

Wednesday, June 17th, 2009

When you get a ticket for

  • $120 for not displaying the city sticker in your windshield
  • $60 for parking over 4 minutes on a street that prohibits parking from 7:00 AM – 9:00 AM (the ticket was issued at 7:04AM!!)

I know there is a budget deficit and all.. but come on!!!

Needless to say, I am one pissed off resident :) .

P.S : That $180 could have fed a kid for more than a year in the third world!!

Google knows that I am Indian..

Friday, May 15th, 2009

I logged into Gmail today and noticed this small icon on the left hand side of the rich editing option, a small icon showing the letter “a” in my native tounge (Telugu).. Me being the curious kind, clicked on it and found out that I can now compose e-mails in multiple Indian languages (Hindi, Tamil, Kannada, Telugu & Malyalam) by typing in English. Something that Google calls “transliteration“. Here are some screenshots of me using the feature

 

Screenshot of Gmail showing multiple language options..

Screenshot of Gmail showing multiple language options..

 

Screenshot of Telugu in Gmail

Screenshot of Telugu in Gmail

Pretty cool.. but scary too :) that Google guessed I am Indian.

A picture speaks a thousand words

Monday, March 9th, 2009

Here’s a picture from a BBC photo essay about the attack on the Sri Lankan cricket team by terrorists in Pakistan

(Bomb Disposal Expert working on disarming a bomb : Credit – BBC)

Need I say more? I admire the bravery of the expert, but the guy is “disarming” a bomb without any protection..For comparision, look at the outfit of a bomb disposal in the US..

(Credit – Chad Davis)

Can you still write?

Friday, February 27th, 2009

i.e. Can you still write with your hand? I ran across this article (http://news.bbc.co.uk/2/hi/uk_news/magazine/7907888.stm) on the BBC, which predicts that we will have forgotten the art of handwriting in another 100 years or so. Imagine, a specialist having to decipher handwritten notes, although I should confess that I think it takes a specialist to read my handwriting now :) .

As with most people of my age, I actually went through a formal “handwriting” class. I remember, we used to have special assignments, where all you did was write :) . I used to write a lot of handwritten letters during my childhood, but as I grew up and started to use computers, my need to hand write something became less and less. If I remember correctly, the last handwritten letter I wrote was ~6 years ago!! It is so easy to type up an e-mail and send it off, but writing a letter makes you think and reflect on what you are writing. I do miss it :)

Speaking of things that are going to be “things of past”, I also think that most of the regional languages in this world will fade away in another 200-300 years. Everyone will speak some form of English :) ..

So when was the last time, you wrote something (meaningful) with a pen or pencil?

Never give up..

Thursday, February 5th, 2009

Ran across this story on the BBC (http://news.bbc.co.uk/2/hi/asia-pacific/7871989.stm) about a 68 year old women in South Korea, who has attempted to get a car driving learning permit for the last 3 years. She attempted the exam 771 times, but hasn’t been able to score the minimum required score. What did she say, after failing again? “I will continue trying!!”.

All of us run into difficult situations from time to time. It can be a simple thing as trying to give up on a favorite food to reduce weight or attempting to reach a certain position in your career. And many times than not, we just give up.

I printed this news story and posted it in my office to remind me every day.. “Never Give Up!!”

P.S : Yes.. I do get my news from the BBC :)

You know you are addicted…

Saturday, January 31st, 2009
  • When you check your blackberry every minute, even when there is no e-mail waiting for you..
  • When you are in a social gathering and keep checking your blackberry rather than mingle with people..
  • When you are in a drive-thru lane at a fast food place and have to think “I will not check my blackberry until, I get to the window and get my food” (that takes an average of 30 seconds!!)..

I think I need to get some help here :-) .. And looks like this is not a new phenomenon.. Here are some stories about the addiction

http://www.informationweek.com/blog/main/archives/2007/03/just_how_far_do.html

http://www.dailymail.co.uk/news/article-401646/Blackberry-addiction-similar-drugs.html

Any ideas? :-)

Be careful what you put up on Facebook..

Thursday, January 22nd, 2009

Ran across this story on BBC (http://news.bbc.co.uk/2/hi/uk_news/england/staffordshire/7845946.stm) about a women being stabbed to death by her husband because she changed her status to “single” from “married” on Facebook.. WTF?????  What is wrong with people!!

Morale of the story : Be careful.. what you put up on the Internet.. :-) .

P.S : As you can see.. that rule doesn’t apply to me :-) .